Nomen est omen - The foundation of a strong brand is a good surname!
In today's analogue and digital world, the recognisability, uniqueness and authentic experience of companies, products and services is becoming an increasingly challenging task.
The surname is an important foundation course for brand development and public relations, as it represents the sender of a message. The surname represents the individuality of a product or company personality. A surname summarises the identity and ensures long-term trust and customer loyalty.
If you don't make a surname, you will be forgotten. For this reason, every branded product needs a surname.
As a founder, at some point you are faced with a crucial question: "What should my company, product or service actually be called?".
After the initial ideas, which were conceived with creativity and enthusiasm, the valley of disillusionment often follows. The domain is already taken, there are identical or similar names in the business field, the surname is already protected as a trade mark and it is also used as an app name.
This webinar covers the basic aspects of the challenges involved in developing a name and provides tips and suggestions for successful naming without "stumbling blocks".
Overview of topics
- Core areas of name development
- Name types + name functions
- Creation of surnames
- Securing surnames
- Name traps
- Branding
You will receive the access data by email after registration
Our coaches are available for individual counselling to support you with your personal start-up project. They will provide you with advice and support, answer your questions and accompany you on your way. Regardless of whether you are still in the brainstorming phase or are already taking concrete steps towards founding a company - we are here for you and will be happy to support you.
Click here for our contact form!
We look forward to hearing from you.
Your HNX team
