"A name that stays - the key to a strong brand"
In today's analogue and digital world, the recognisability, uniqueness and authentic experience of companies, products and services is becoming an increasingly challenging task.
As a founder, you know this: The right name is more than just a label - it's the foundation of your brand. But the first creative idea phase is often followed by disillusionment: domain taken, trademark protected, names already taken.
Our workshop will show you how to avoid these stumbling blocks, develop a unique name and lay the foundation for a strong brand personality at the same time. Get tips, insights and strategies for finding a name that inspires - and lasts.
Overview of topics
- Core areas of name development
- Name types + name functions
- Creation of names
- Securing names
- Name traps
- Branding
About Gregor Rotter:
With over 30 years of professional experience as a naming expert, Gregor Rotter has successfully shaped brand worlds - from the development of strategic brand positioning to creative naming solutions. He has worked for leading companies such as Mercedes-Benz, Bosch, Volkswagen, Deutsche Post, dm, Siemens and Müller Milch.
Since 2021, he has been running his own company, Tigium - Markenberatung & Markenentwicklung, combining brand strategy & naming with systemic organisational development and designing & moderating workshops on corporate vision and guiding values.
The event is aimed at students, employees and alumni of The Hochschule Niederrhein.
Our coaches are available for individual counselling to support you with your personal start-up project. They will provide you with advice and support, answer your questions and accompany you on your way. Regardless of whether you are still in the brainstorming phase or are already taking concrete steps towards founding a company - we are here for you and will be happy to support you.
Click here for our contact form!
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