The Master's degree programme in E-Commerce combines customer-oriented marketing content and a data-driven understanding of IT to train you for managerial positions at the interface of business administration and technology. This degree will open up numerous career opportunities in booming e-commerce, omnichannel retail and online platforms. The interactive teaching confronts you directly with current issues from practice; you will learn about sophisticated research approaches that you can use to solve practical problems in a targeted manner. Numerous group projects in cooperation with renowned companies offer you the opportunity to develop strategies for solving complex problems.
Due to the small course size, a close-knit community develops among the students after a short time. You will also benefit from close contact with previous graduates of the degree programme, which has now been running for ten years. The close exchange with your professors offers you a high-quality learning environment in which you are individually challenged and sponsored.
