alumni
Stories and memories

Hochschule Niederrhein. Your way.

Alina Eynck | Product Design 2013-2018

Porcelain sex toys

This headline has gone through the press in 2022 and has made some readers curious about what is behind it. And that is Alina Eynck.

After her studies at the Hochschule Niederrhein in product design and a subsequent master's degree in product design and process development at the TH Köln, she set up her own company for porcelain sex toys. The founding idea is of a very practical nature, because "there are no guidelines for sex toys regarding the ingredients and there are no clear limits for harmful substances. As a result, toys made of plastic often contain harmful substances that affect fertility and hormone balance and can be carcinogenic," says Alina Eynck. For her sensual porcelain design, she received the prestigious Red Dot Design Award in 2022. The jury explained its decision: ""Porzelina's sex toy series takes an exciting new approach to this market segment with its unusual choice of materials. Moreover, the aesthetic appearance in white is very appealing."

She sees the roots for her brand "Porzelina" (www.porzelina.de) in the workshops of the Hochschule Niederrhein. There she discovered experimentation and play as a learning concept not only for her own design in terms of the interplay of materials and shaping, but also for her life plan and career. Even if this lightness is sometimes lost to her in everyday life today, she always tries to return to it. In studies, you also always meet inspiring people. For her, one of them is Knut Michalk from the Faculty of Design. "I admire his calmness, patience and tolerance. It was certainly sometimes exhausting to exciting to accompany young people in their ideas. Especially when they are such extraordinary ideas, like porcelain dildos." She associates the typical student life with freedom and creativity, that one is simply allowed to do things and that mistakes are also allowed to happen, from which one learns. This also includes personal development and finding the place that suits you. The fact that development doesn't end with a degree in design became clear to Eynck when she started her career and realized that she also enjoyed working with numbers. During her design studies, the very idea of taking a course in business administration was completely absurd. And despite her origins in design, the entrepreneur's everyday life is now dominated by management, finance, marketing and sales. Product design only takes up space in phases. Even after completing her bachelor's degree, it was clear to her that design would only be part of her professional future, even though she had been well prepared for the job as a product designer. With her master's degree, she reoriented herself and became comfortable with the idea of being an entrepreneur as well as a designer. A good decision, considering her successes. And with the knowledge of her life path, if she were to study again, she would study design again. Perhaps supplemented by a few courses from the textile and clothing sector in Mönchengladbach.

Perhaps this wish is also driven a bit by the nostalgia with which she remembers the summers in the inner courtyard of the university at the Krefeld-West site, when everyone worked on their projects in the workshops and people met in the courtyard during breaks. Perhaps the funniest memory she associates with the morning after the faculty exhibition: "I'm pretty sure that neither prof nor students had gotten much sleep. Possibly there was also a seamless transition from party to examination... in any case, the mood had something of gallows humor. I could hardly concentrate, and the mischievous, exasperated looks among each other evolved into a lively group effort. In the presence and friendly acquiescence of the teacher. I think it was just a test and not an important exam performance, nevertheless at this point: thanks for the indulgence!".

The Degree programme in Design has created lasting relationships and produced incredibly diverse personalities. She is still in contact with many people from the studies and appreciates this very much. And Alina Eynck also has a career tip up her sleeve, because even though she had many jobs to finance her studies, internships have brought her a lot in terms of her career and she is looking forward to being able to offer these valuable experiences as an entrepreneur herself now.