E-commerce and online retail are booming worldwide. There is no end to this growth in sight. Online retail is also growing strongly in Germany and, according to figures from the German Retail Association (HDE), could increase to 90.4 billion euros in 2022, which corresponds to enormous growth compared to 18.3 billion euros in 2010. The demand for qualified e-commerce specialists is growing hand in hand with the online boom.
"By 2025, online retail will not only gain in importance in industrialised nations, but will also have a significant impact on the world of trade in developing and emerging countries, and to a far greater extent than previously assumed."
Prof Dr Gerrit Heinemann
Reinarzstr. 49
Visit to the following companies:
Visit the following companies:
Visit the following companies:
Visit the following companies:
Visit to the following companies:
Visit to the following companies:
Our degree programme is closely interlinked with our eWeb Research Centre competence centre and our cooperation partners. You can find more information here:
"The students quickly grasped the design thinking methods and were able to apply them. What impressed us particularly positively was that they were familiar with the emerging digital and tech trends. They were both creative and critical.
When prioritising ideas for the retail of the future, they were realistic and took the individual customer situation into account. At the end of the day, the students came up with valid initial concepts for "Next Gen Retail" and were able to present them convincingly in the pitch."
"In recent years, we have carried out several projects with students from the E-Commerce Master's programme, the most recent of which was on the topic of "Analysing Lidl Online's online and offline communication activities". The students impressed us with their structured approach to the analysis and their critical scrutiny of existing activities. They presented the recommendations for action developed on the basis of the consumer survey with a high degree of professionalism. All in all, it was a valuable input for our company."
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