The German-French University of Applied Sciences (DFH) will continue to sponsor the Franco-German Bachelor's degree programme "International Marketing" in the Faculty of Business Administration and Economics at the Hochschule Niederrhein for the next four years, making it one of the 199 Franco-German degree programmes in the DFH network.
The funding secures students a mobility grant of 350 euros per month during their two-semester stay at the Université de Haute-Alsace (UHA) in Colmar. Erasmus funding can also be applied for. In addition, the Faculty of Business Administration and Economics will receive infrastructure funding, which can be used for meetings with the cooperation partner, trade fair visits and marketing measures, among other things.
"We are very pleased that the cooperation, which has existed for more than 25 years, is thus financially secured for the coming years and that students can continue to successfully leave the university with a German and a French Bachelor's degree," says Janina Biller, Head of the International Marketing programme at the Faculty of Business Administration and Economics at Hochschule Niederrhein.
The Franco-German study programme has been in existence since 1999 and enables a double degree at both universities. Up to 15 students from each university can take part in the programme each year. The studies begin together in Mönchengladbach and after the first two years, the students move to Colmar in Alsace for the fifth and sixth semesters. German and French students complete their entire studies together and graduate in France.
The languages of study are German in Mönchengladbach and French in Colmar. Interested students must therefore have a good knowledge of French at a minimum B2 level. In addition to acquiring international specialist skills, students benefit in particular from intensive intercultural experience and advanced language practice in neighbouring France.
