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Professors of the Master E-Commerce publish articles

Professors of the Master E-Commerce publish articles in anthology "Marketing Analytics: Perspectives - Technologies - Fields of Application

Prof. Dr. Michael Schleusener, Prof. Dr. Silvia Zaharia and Prof. Dr. Alexander Korth, professors of the Masters E-Commerce at The Hochschule Niederrhein, have published articles on the topics of "Algorithm-based Pricing" and "Data Use in E-Commerce" in the anthology "Marketing Analytics". The anthology, edited by Prof. Dr. Marion Halfmann - also a professor at the Hochschule Niederrhein - and Katharina Schüller, provides an overview of the possibilities and limitations of marketing analytics. Perspectives, technological aspects and fields of application are highlighted in a practical orientation.

The edition is available as an e-book or softcover from SpringerGabler-Verlag: link.springer.com/book/10.1007/978-3-658-33809-1

 

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