Sustainable Denim Collection 'Indigenous Modernity' successful at Tunis Fashion Week 2022

The sustainable denim capsule collection "Indigenous Modernity" was created as part of the exchange program led by student Oussema Haddar between The Hochschule Niederrhein, represented by designers Charlotte Weber and Ramona Möllers, and Tunisian denim supplier Sartex Group.

After strategic history and culture lessons, visiting local markets and gaining insight into Tunisian contemporary culture with locals, the two design engineering students Möllers and Weber were inspired by the patterns of Berber tattoos, with each Berber symbol having a specific meaning that explains certain feelings/emotions. After intensive exchange and discussion with Oussema and Tunisian historians, the boundaries were set and the design students Möllers and Weber transferred the symbols/tattoos into eleven unique and different outfits.

Sustainability in particular plays an important role in the collection and stands for modernity. Innovative production processes were used by the Sartex Group to reduce water consumption with regard to SDG 6 through water treatment processes, ozone washing and working with laser techniques. The 3D program CLO 3D was used to visualize the collection ideas. Mono materials were used for the materials and wood qualities for the accessories, so that the garments are recyclable at the end of their life cycle in terms of circular economy.

CONGRATULATIONS!!!

Coach: Prof. Dr. Monika Eigenstetter The Hochschule Niederrhein - University of Applied Sciences

2nd Coach: Prof. Dr., Dipl.-Des. Marina-Elena Wachs Hochschule Niederrhein - University of Applied Sciences

Donation/Cooperation: Sartex-Group, HSNR x S-G Exchange Program
Exhibition/Presentation: first time presented at Tunis Fashion Week http://fashionweektunis.tn/
Pictures: by Charlotte Weber and Ramona Moellers, Oussema Haddar.

01Woman of the Tunisian Berber people talking about cultural tattoos with designer Charlotte Weber and Ramona Moellers, Tunis 2022
02 Designer Charlotte Weber in the Tunisian desert, 2022
03 A woman from the Tunisian Berber people explains her tattoos
04Collection Indigenous Modernity by Weber and Möllers, 2022
05 TNFW22 collection by Weber Möllers, exhibition in the Tunisian desert, 2022
06TNFW22 impressions, 2022
07Ramona Möllers, Oussema Haddar, Charlotte Weber at TNFW22

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