As a child, it was almost unthinkable to part with your favourite items of clothing. Favourite trousers were decorated with iron patches and kept in good condition and favourite jumpers were regularly darned. Nowadays, almost unworn products end up in the rubbish bin or are forgotten in the wardrobe, although the consumption and everyday use of clothing could be much more sustainable.
Young people in particular are increasingly confronted with content on social media that depicts and celebrates overconsumption without sufficient information.
For the 5th semester projects and in cooperation with the non-profit organisation FEMNET, Team 11 was developing a ten-part TikTok video campaign on the topics of feminism in the clothing industry, sustainability, creative alternatives and the long-term effects of fast fashion on the environment with the aim of educating young people about clothing and textile consumption via social media.
