Project Team 7 developed a new functional workwear line for the electrical trade in cooperation with Sonepar Germany. The focus is on an innovative work jacket that is specially tailored to the requirements of electricians. It impresses with its ergonomic fit, durable materials and practical orientated details such as modular pockets, detachable sleeves and reflective elements. The concept is complemented by an embroidered hoodie with the Sonepar logo, which not only offers additional comfort but also strengthens the emotional connection to the brand.
The project shows how technical know-how, design expertise and brand understanding work together to rethink functional workwear. The electrical industry symbolises the designers of the future, as all modern technology is based on electricity, which is the driving force of our time.
