The unique feature of the Franco-German Master's degree programme in International Marketing, in addition to the double degree , is a specialization in the areas of marketing and international management.
Students must have B2-level French language skills, which are required for the stay abroad at the partner university Université de Haute Alsace, Colmar, but which can also be further advanced there.
Although the content of the Master's degree programme is based on the Bachelor's in Business Administration and Economics and Bachelor's in International Marketing from the Faculty of Business Administration and Economics at Hochschule Niederrhein, it is also open to graduates of comparable economics degree programmes.
In the Master's degree programme, students advance the content of the Bachelor's degree programme in the areas of general management knowledge (business administration core area), specific management knowledge and the specific qualifications required for future management tasks in companies.
After completing their studies, our graduates often take up management positions in the European and international labor market. In principle, the Master's degree qualifies graduates to pursue an academic career.
