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Antonia Dannenberg wins Neo.Fashion.Award 2022 in the "Best Innovation" category

Its winter sports collection MELT Down convinced the jury in the "Best Innovation" category

MELT DOWN - Collection theme:
The idea behind the alpine winter sports collection "MELT DOWN" is based on the theme of climate change. Transferred to six outfits, the disastrous development of global glacier melting as a result of global warming is visualized. Each outfit corresponds to the changing phenomena in nature around the glacier areas within the last 200 years. The transfer of the changes in the glaciers takes place on the textile level through the color, print, line and cut design of the outfits. The outfits reflect the individual phases of nature and glacier development. The representation of a pronounced glacier, for example, is suggested by a long gray reflective coat and its width. Pointed dividing seams and an angular, minimalist design language are reminiscent of stylized depictions of mountain worlds, and selectively closed side seams are reminiscent of glacier crevasses. The organic print design symbolizes frozen and enclosed glacier water. Dark blue colors represent the constancy of the climate that prevailed at the beginning of the 20th century. Light blue colors, in turn, associate the increasing meltwater of the glaciers and the changes in temperature; white, on the other hand, the masses of snow that are increasingly displaced by light blue color areas. Gray symbolizes the rocks and cliffs on which the glacier is bedded. It is broken up by orange, which symbolizes the increasing warming. Due to the warming of the soils under the glaciers, disasters such as landslides or glacier break-offs are inevitable. Red-orange areas reflect the extent of warmer years and increase proportionally accordingly. The contrast of blue and orange intensifies their color effect, figuratively making the urgency of the current problem more and more visible. Transparent materials form an abstraction of water flowing downhill, dragging the last memories of a once existing glacier down the mountain with it. With a possible future stabilization of the global climate, the glaciers would recover and expand again. To visualize such a scenario, only the combination of differently heavy materials and colors - cold as well as warm - allows. A long scarf made of reflective material symbolizes the hope that the glaciers will expand again. The materials used in the collection become lighter and more transparent in line with the climatic changes from outfit to outfit. The collection also takes into account the aspect of sustainability. Some of the materials used are remnants and samples from a Bavarian outdoor clothing manufacturer. Likewise, a sustainable printing process was used for the print production.

Link to the laudation