International Marketing
IMM (Master of Arts, Master Marketing et Vente)

Hochschule Niederrhein. Your way.
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Your profile

Our Degree programme is perfect for you if:

  • you enjoy an innovative, Franco-German Degree programme and your French language skills are correspondingly good (at least level B2)
  • you are interested in getting to know our neighboring country France better
  • you would like to qualify for management tasks in the economy or aim for a further academic apprenticeship
  • you would like to gain valuable experience during a semester abroad or during an internship
  • you are open-minded and curious and challenges are part of your life
  • you are interested in working for an international company or going abroad for professional reasons
  • teamwork and commitment are among your strengths
  • you are ready to enter a creative professional field that offers you good development opportunities and a high degree of personal responsibility

 

Study requirements
  • relevant bachelor's degree or comparable degree from a German university or a degree from a foreign university that is at least equivalent to the aforementioned degree
  • Degree programme grade of at least "good" (2.5), in the case of a degree obtained abroad at least an equivalent grade
  • French language skills at B2 level of the European Framework of Reference for Languages
Degree programme facts
  • Studies in German and French language
  • Stay abroad at our partner university in Colmar, France
  • Internship in France or French-speaking foreign countries
  • Individual study support in Germany and France
  • Varied teaching methods, including project-oriented learning
  • marketing focus in both countries
  • two degrees from both countries
  • Perfect preparation for an international career

 

Our profile

We build up and expand your knowledge in the areas of marketing. You will be able to build an ideal understanding between theory and practice that will prepare you in the best possible way for a career in binational or international management tasks.

Bilingualism

With us you study in German and French.
A decisive factor for an international professional career.

In a semester abroad and an internship semester abroad in France, you can apply your skills & know-how and gain valuable experience.

Perspective

We offer a binational Degree programme that prepares you to take on management tasks in an international context.

Our years of experience in professional and methodological apprenticeship will give you excellent career prospects in the German, French and international job markets.

Interlocking and integration

Due to a relatively small student cohort, there is a fast and good exchange between German and French students. This exchange is substantiated in small project teams, in which tasks are solved together. The close cooperation with our French partner enables a closely coordinated program with sufficient foundation courses and advanced courses in the field of marketing, which can be chosen freely.

Your way abroad

Would you like to study in a family atmosphere in historical surroundings? At the same time also experience the added value of being close to the borders between France, Germany and Switzerland?
Then we are definitely the right place for you!

You will spend the last two specialisation semesters of your Master's degree at our partner university Université de Haute-Alsace in Colmar. In the last semester, you will complete an internship in France or in a French-speaking country abroad, which will prepare you optimally for your career entry.

Through years of experience and close exchange with our French partner, you will have an optimal preparation for the transfer to the French partner university.

Click here for our partner university: Université de Haute-Alsace

The Degree programme at a glance

  • Course language: German, English and French
  • Double degree: Master of Arts (M.A.) and Master Marketing et Vente parcours Marketing International
  • standard time to degree: 4 semesters, including 1 obligatory semester abroad and 1 internship abroad
  • during the study period abroad you will receive a mobility grant of 300 Euro per month from the German-French University (DFH) and an ERASMUS+ grant
  • Start: winter semester
  • Study location: Mönchengladbach and Colmar
  • Type of degree programme: Full-time
  • Admission capacity per semester/year: max. 10 students
  • Application procedure: Regular application according to NC procedure for the winter semester
  • Number of ECTS credits awarded: 120
  • Accredited by FIBAA (Foundation for International Business Administration Accreditation)

Course of study

This Degree programme is sponsored by the
Franco-German University.

More info »

This Degree programme is a member of the network
German-French Degree Programmes in NRW

Your way at the Hochschule Niederrhein

We accompany, support and coach you on your personal path to an international academic career.
We support you with varied learning methods and high practical components that involve you and encourage your personal responsibility.
We prepare you for a career in management while acquiring and using intercultural skills
.

During your studies you will gain:

  • broad knowledge and skills in marketing, international management and business administration
  • the competence to be able to use the French language in a businesslike manner in the work environment
  • outstanding soft skills - by learning to resolve conflicts in a goal-oriented manner, to act responsibly and to work out and present solutions independently
  • leadership skills that will help you overcome boundaries and solve technical problems independently
  • intercultural competence, so that you can act professionally on an international level
  • valuable professional experience in a Franco-German context
  • a career advantage

 

Nadine Fischer

The double degree in International Marketing at the Hochschule Niederrhein and the Université de Haute-Alsace has taught me that diversity is a great advantage, especially in business life

Nadine Fischer, PhD student at the Université de Montpellier

Caroline Ruland

The Master's in International Marketing has enabled me personally, through the phase abroad and the time allotted for the internship, to consolidate my French skills significantly and has opened the door to an international professional life!

Caroline Ruland, Junior Brand Manager for Ramazzotti, Pernod Ricard Germany

Theresa Marschner

The studies at the Hochschule Niederrhein provide a very good foundation course for actively shaping the Franco-German future. Especially the numerous practical projects, the integrated internship semester abroad, the interdisciplinary curriculum and learning in a different cultural context are ideal preparation for an international career.

Theresa Marschner, Project Manager Trade Fairs, Franco-German Chamber of Industry and Commerce Paris

The studies at the university

The Hochschule Niederrhein, with currently 13,115 students, is one of the largest and most efficient universities of applied sciences in Germany, with campuses in Krefeld and Mönchengladbach. Thanks to problem- and transfer-oriented research, it is an innovative driving force for companies in the region and ensures that our society can approach challenges well prepared.

Studying today: The regular duration of study is currently 2 years for most degree programmes. The exact duration of the studies is directly related to the ECTS points to be earned. These points of the European Credit Transfer System evaluate the effort put into the studies, whereby one ECTS point stands for approx. 30 working hours. A total of 120 ECTS points are required for the Master of Arts in International Marketing. The aim of the system is to present academic achievements in a uniform and comparable manner within the EU. In this way, we can guarantee that our graduates are best prepared for their international journey. However, the ECTS points say nothing about your performance - this is evaluated in the context of the studies in classical grades. All grades awarded for academic achievements are included in the final grade.

How do I apply?

Applicants who have obtained their degree in Germany or in an EU country apply online:
Information on the application and registration
Online Application

Applicants who have obtained their degree in a non-EU country should send their application directly to uni-assist. For further information on applications with foreign educational qualifications, please click on the following link:
International Office

Application Support Center - E-Mail: studierendenbuero@hs-niederrhein.de - Tel: 02151-822-2288

im-info(at)hs-niederrhein.de