Many responsible parties in the social and health sectors have recognized that there is great potential in digital technologies. Good examples are:

• the many possibilities of digital support in care,
• the digital transformations in the field of workshops for people with disabilities and aid organizations,
• the organization of specialist service hours with apps, and
• digital communication with customers and (future) employees.

In order to actually be able to realize this potential, specialists and managers are needed who have an up-to-date level of knowledge and can translate this into modern management action.

The certificate course imparts the necessary competencies from the areas of strategy development and management that are required as the level of digitization increases. Central topics are leadership and media competence, ethical behavior, and building an employer brand.

Upon successful degree completion of the course, you will be able to:

• Leverage the benefits of digitization in your area of work in the social and healthcare industries.
• Participate in managing it in your company in a focused, effective and efficient manner.
• To use media professionally, creatively and confidently.
• To find and retain the right employees by means of an employer brand and personnel marketing.
• Manage and motivate employees appropriately, even in the home office.
• Reflect on strategies and measures from a professional and ethical point of view.

• Professional development and expansion of the business management qualifications required in social institutions today.
• Increase in the quality of social services through specialists and managers with current knowledge.
• High flexibility and facilitated integration of continuing education into professional and private life through online presences and online-supported self-learning phases.
• Exchange with colleagues and development of a professional network.
• Immediate transfer to practice by bringing in individual questions and projects of the employees.
• Development of an individual project - coached by the lecturer and in exchange with professionally experienced colleagues.
• Increased motivation and retention of employees.

The certificate course is aimed at managers, specialists and executives from social and health care institutions - e.g. from youth welfare, senior citizens' welfare and aid for the disabled or workshops and aid organizations - who would like to update and deepen their knowledge. Also addressed are future managers who would like to actively take a step on the career path.

The certificate course, held in an interactive seminar format, is divided into online presentations and self-learning phases. The self-learning phases are supported by multimedia materials and assignments on the Moodle learning platform. Through the individual case study "myCase" to be brought in by the participants - coached by the lecturer - a direct practical benefit for the own professional practice (e.g. the own institution) is developed.

The curriculum and further information can be found in the flyer and in the download area.

• Appointments: Nine online presentation dates upon request at weiterbildung(at)hsnr.de
• Registration deadline: --
• Number of participants: 20 persons

• Participation requirements: University degree with at least one year of professional experience or other professional degree with at least three years of professional experience. You will need a PC with Internet access and a headset.
• Participation fee: 890,- Euro | Alumni 845,- Euro
• Extent (workload): 78 h, thereof online presence 26 h, 3 ECTS
• Degree: University certificate / certificate of attendance