In view of the constantly growing flood of information and the simultaneous decline in the involvement of many target groups, it is becoming increasingly difficult for companies to capture the attention of their clientele and position themselves clearly. In many cases, more and more communication tools and channels are being used to reach customers or clients, but often the results fall short of expectations.

Against this background, the certificate course shows you how to systematically develop your company's communication strategy in order to better survive in the competitive communications environment. You will learn how to select suitable agencies and how to use important marketing communication instruments in a target-oriented manner.

Upon successful degree completion of this course, you will be able to:

• Be more successful in managing your company's marketing function.
• Develop an effective communications strategy.
• Select and evaluate agencies supportive of a communications strategy.
• Identify success factors in developing communication strategies and the characteristics of key marketing communication tools.

• You will gain practical knowledge for optimizing the marketing function with a practical emphasis / orientation.
• You expand your know-how about marketing communication.
• You build up and expand your know-how about different media channels or communication instruments and contents of a communication strategy.
• You expand your personal network through contacts with marketing managers.

Employees from marketing, including junior staff and career changers, who are entrusted with marketing communications tasks, as well as employees from areas that work closely with marketing (e.g. purchasing or controlling, managing directors).

The interactive seminar-style course offers the opportunity to address individual questions and problems of the participants. Group work, exercises and case studies as well as the support of an online learning platform in the self-study phases support the learning success.

The curriculum and further information can be found in the flyer and in the download area.

• Dates: Four attendance days from 5 - 9 p.m. on request at continuing training(at)hsnr.de
• Registration deadline: ---
• Number of participants: approx. 12 persons
• Location: Krefeld South Campus

• Participation fee: 549 € | Alumni (5% discount) 521 € | incl. catering
• Participation requirements: University degree with at least one year of professional experience or other professional degree with at least three years of professional experience
• Extent (workload): 25 h, thereof 16 h attendance, 1 ECTS
• Degree: University certificate / Certificate of attendance

Three questions for your  lecturer, Prof. Dr. Harald Vergossen:

Why is continuing education in marketing communications currently of interest to many professionals?
Especially in small and medium-sized companies, marketing communication is often done "on the side", which is why the potential from this area is not fully exploited. This is where the seminar comes in. I show participants how to use marketing communications systematically for their company.

What are you particularly looking forward to in this university certificate course?
I'm looking forward to the exchange with the participants and their questions.

And what can the participants look forward to?
If the participants are also looking forward to the exchange, that is a good prerequisite for the seminar.

You can find the vita of Prof. Dr. Harald Vergossen in the download area.