We are team 01 of the 5th semester projects. Our task was to develop and exemplarily implement an innovative social commerce concept for our themed company Colours & Sons. For this we were allowed to work at the headquarters of the company with the next Fall/Winter collection 2023.
With the resulting image and video material, exemplary content was created for the already existing lnstagram account and the TikTok account, which is still under construction. For further marketing purposes, we designed promotional stickers that lead to the brand's social media accounts through integrated QR codes. In addition, as part of the implementation, we also addressed the issue of virtual clothing by implementing a key product of the collection in virtual space and additionally weighed in an innovative outlook on how it would be used as NFTs.
We are excited to continue following the development of Colours & Sons.
