Equality of the Faculty of Business Administration and Economics
The Hochschule Niederrhein
Sexism is a particularly relevant topic in the field of Business Administration and Economics. Business organisations are often characterised by hierarchical structures, pressure to perform and traditional role models. Women and other marginalised groups are still underrepresented in management positions and often face subtle devaluations. Language plays a central role here: it influences how competence is perceived, who feels heard and who can develop in the professional environment.
The Hochschule Niederrhein - and in particular the Faculty of Business Administration and Economics - sees equality as an integral part of academic education and professional preparation. Students not only acquire professional skills here, but also social responsibility. Respectful interaction, free from discrimination and derogatory attributions, is an essential foundation course for sustainable working environments.
What those affected can do
People often feel attacked by supposedly trivial remarks, but don't dare to say anything. Fear of devaluation, conflict or being labelled "too sensitive" prevents many people from setting boundaries. However, there are ways to subtly make it clear that certain statements are inappropriate:
- Respond directly but matter-of-factly: A short "This sentence affects me personally and is inappropriate" or "I feel differently" signals boundaries without coming across as aggressive.
- Ask questions: An open question such as "What exactly do you mean by that?" can often make you realise how the statement comes across.
- Look for allies: Colleagues, superiors or equal opportunities officers can provide support and take the pressure off.
- Reflection and documentation: Taking notes of recurring comments helps to recognise patterns and address them systematically if necessary.
- Self-care: It is legitimate to take your own emotional stress seriously and to take breaks or distance yourself.
Setting boundaries does not mean making a big fuss, but is an important step towards respectful interaction. Everyone has the right not to accept disparaging remarks or harassment - even if it's just a seemingly harmless remark.
Our aim
With this campaign, we want to
- sensitise people to everyday sexism,
- encourage people to think about their own statements and reactions,
- show those affected: Your feelings are justified,
- and promote an open dialogue about equality, respect and language.
The slogans on our coffee mugs are intended to irritate, give people pause and start conversations. Because change often begins with the realisation that what is "just a sentence" has a greater impact than we think.
Behind this contribution are: the Equal Opportunities team of the Faculty of Business Administration and Economics as well as Prof. Dr Regina Hahn, Dr Frederike Hautmann and
Sabine Molls
