Four gold, two silver, four bronze and three other awards - that's the outstanding tally of design students from Niederrhein University of Applied Sciences at this year's ADC Talent Awards. The renowned competition of the Art Directors Club (ADC) honors the up-and-coming creative talents in the creative and communications industry in Germany, Austria and Switzerland.
The award has now been presented at the ADC Festival (motto: "Change the world with creativity") in Hamburg. Twelve students from the design department of Niederrhein University of Applied Sciences were honored in Hamburg's Schuppen 52 at the largest and most important gathering of the communication services industry. "Communication design has long since ceased to be what many still understand by graphic design. That's why the ADC Talent Award is particularly important for universities, because it's the only competition for young talent in the creative industry that takes into account all professional fields, honors their special achievements and thus optimally prepares them for practice after graduation," says Richard Jung, Professor of Communication Design and Corporate Identity at the Department of Design.
Rabea Marquardt and Helena von der Frost received five awards for their work "The Art of Empathy". They each won gold in the categories "Concept: Brand Communication/ Integrated" and "Craft: Creative/Innoivative Digital Technology". They also won silver in the "Concept: Spatial Experience" category and bronze in "Concept: User Experience". Finally, the jury awarded the work in the category "Concept: Brand Communication - Brand Identity/Design. The jury praised: "People affected by invisible diseases often suffer not only from the disease itself. They are neither understood nor taken seriously by their environment. The work lets "healthy" people dive deep into the abysses of this disease and makes the invisible not only visible, but emotionally comprehensible. Technology for more humanity." The work was supervised by Professor Richard Jung (communication design and corporate identity) and Professor Thorsten Kraus (communication design for digital media).
Another multiple award winner is the final project "The Project - Inclusive Brand Experience" by students Dominik Krüger and Etienne Wagner. The project shows the path of accessibility for the visually impaired using the example of a large DIY group. It was awarded gold in the categories "Concept: Spatial Experience" and "Concept: User Experience" and silver in "Concept: Brand Communication - Brand Identity/Design". This project, which was presented by Professor Jung and Kraus, also received another award in the category "Final Theses: Experiment/ Communication Arts."
Other bronze awards went to the final project "BADMOODDAY" by student Fenja Schepker and the semester project "Bit'n'Bite" by students Julia Froov and Sirin Ezgin. The semester project "Duck that!" by students Amadeus Sachs, Jannis Gluth, Miriam Geßner, Julia Frolov and Marcel Eilert also received an award.
The top-class jury awarded the prizes to the students in front of around 600 guests. Afterwards, the successes were duly celebrated at the After Awards Party.
The Art Directors Club for Germany, founded in 1964 in Düsseldorf, is a non-profit association with the aim of finding and promoting excellent creative communication. Members work in the communication professions of design, digital, editorial, film & sound, spatial experience and advertising, as well as in research & teaching.
