The target group is the part of the generation that actively deals with social ongoings. Some selected megatrends, which have great relevance for the Generation Z, are analyzed. These are placed in context with the target group in order to filter out the special clothing needs that arise. Based on these researched results, an outdoor jacket is developed that meets these requirements.
Material:
- Sympatex laminate
- Recycled-polyester padding
- Fidlock magnetic fasteners
Technology:
- Ultrasonic welding
- Sewing
- Taping
Special quality:
- Water-repellent
- Pleated reflector fabrics under the zippers which allows the wearer to decide if she wants to be seen
Contact:
Email: lea.neuhaus(at)stud.hn.de
Instagram: leeaanhs
