Courses

The current course dates can be found in the course catalog.

Target group

The binational Bachelor's degree programme "International Marketing" is suitable for you if you want to complete a broad business studies with the two specialisations Marketing and International Management. The international orientation of the Degree programme offers you the best prerequisites for a career start in an international environment.

Aim of the studies
The studies prepare you to take on specialist and management tasks in a wide range of business management areas. As a marketing specialist, you will also be in demand across all sectors - in national or international companies, in associations or public institutions!

Not only will you be taught the necessary basic knowledge in business administration, but also specific technical and social skills. You can expect exciting modules such as International Management, International Marketing or Marketing as a specialisation. The knowledge you acquire will enable you to analyze practical business problems using appropriate methods and to develop suitable solution concepts. After completing the degree, you will have the necessary know-how to work in various marketing positions.

Content and structure of the studies

You will spend the 1st to 4th specialisation semester together with the students of the French partner university at the Hochschule Niederrhein, at the Faculty of Business Administration and Economics in Mönchengladbach.

The following areas await you here:

• the basic business knowledge (business administration core area),
• the other knowledge necessary for activities in operational management functions (economics, mathematics, business law, business informatics),
• the key qualifications required (business languages and international competence as well as other key qualifications).

Building on this basic knowledge, the subject areas are specified in terms of content in the two specialisation courses.

The specialisation courses include:

• Marketing
• International Management

Further compulsory optional courses offer you the opportunity to round off your theoretical knowledge and to apply it in practical application.

In the 5th and 6th semester of the German-French study program you will get to know the French culture and deepen your language skills. These will be completed at our French partner university, the Université de Haute-Alsace, in Colmar. There you will not only specify your knowledge in the focus area "Marketing and Sales", but also apply your knowledge in exciting, practical marketing projects.

At the end of the studies you will have to write your Bachelor's thesis and present it in an oral examination. The special feature of this Degree programme is the German-French double degree. The Hochschule Niederrhein awards a "Bachelor of Arts" and the Université de Haute-Alsace a "Licence Gestion". The double degree opens up career prospects for you on the German-French, but also on the international job market!

Special features of the Degree programme

• max. 15 students per academic year
• sponsored by the EU program Erasmus+
• sponsored by the German-French University (DFH): sponsorship during the stay abroad in the amount of 300 euros per month (as of December 2022).

Course of studies (see figure DE - see figure FR)

The following proofs must be provided:

• general higher education entrance qualification for universities of applied sciences
• Knowledge of French at B2 level
• Proof of a practical activity: specialized internship (to be proven at the beginning of the fourth semester at the latest) of 12 weeks. During the specialized internship, at least three of the following functional areas must be passed through during the entire internship period: Procurement, Materials Management, Production Planning, Organization, Accounting, Information Technology, Credit, Human Resources, Marketing/Sales, Taxation, and Auditing. The functional area Accounting is mandatory for the Bachelor's degree programme in Business Administration.

The Franco-German University (DFH) is an international law institution with its own legal personality, founded in 1997 by Germany and France and financed on a parity basis. Its mission is primarily to initiate, evaluate and financially support Franco-German Degree programmes. A wide range of disciplines are represented, from engineering, humanities and social sciences to natural sciences, law, Business Administration and Economics, and teacher education.

The programs are offered by a network of 186 universities, universities of applied sciences and grandes écoles in more than 100 German and French cities. Currently, more than 6,500 students and around 500 doctoral students participate in the DFH-sponsored collaborations. There is no comparable binational project in the world.

German and French students complete the integrated Degree programmes together in both university systems. They learn different scientific teaching methods, communicate in the language of the partner country and immerse themselves in its culture.

This high degree of integration distinguishes the DFH's integrated binational Degree programmes from simple exchange programmes or stays abroad. The basis is a joint curriculum developed by German and French university lecturers. The offer includes both undergraduate and postgraduate Degree programmes, which find their continuation in Franco-German doctoral colleges and thematic summer schools in the field of research. The DFH provides financial support for the Degree programmes and Doctoral Colleges cooperating under its umbrella and pays monthly mobility allowances to students and doctoral candidates during their phase in the partner country.

The quality of the Degree programmes is guaranteed by the DFH's rigorous evaluation process, which involves independent reviewers and the DFH's equally independent Scientific Advisory Board. Only Degree programmes that meet the DFH quality criteria are accepted. Degree programmes and programs are re-evaluated every four years.

The more than 1,500 graduates who complete their DFH studies each year are highly educated in their field, multilingual, interculturally competent and well equipped for the international job market. Unlike traditional stay abroad programs, they have completed half of their studies in a mixed group in the partner country and thus know the partner country's study system like their own. The DFH's Degree programmes are Franco-German; however, the acquisition of English language skills also plays a role. Often, a stay in a third country is also possible as part of the program. In this way, students are well prepared for an international work environment.

The DFH has a dual presidency of president and vice-president. One of them comes from the German university system, the other from the French university system. They are elected for four years and swap offices after two years. Thus, there is always one French and one German member of the presidium. The university management is completed by a full-time Secretary General. He heads the Franco-German secretariat team in Saarbrücken, right on the French border.

The national agency for the promotion of French higher education abroad, the supervision of students and international mobility.

The Instituts français are made up of more than 200 institutions around the world that work at the international level to disseminate the French language and culture and to develop intercultural exchanges.

In Germany, the first Institut français was founded in Freiburg in 1949. Over the years, numerous other Instituts français as well as independent Centres franco-allemands (cultural centers) were added. Today, the Institut français d'Allemagne, together with its partner institutions, offers the broadest network of French cultural institutes in the world.

Whether as a sponsor, in the context of a partnership or of jointly organized projects: There are a number of ways to get involved alongside us.