Courses

The current course dates can be found in the course catalog.
 

Target group
The binational Master's degree programme in International Marketing is aimed at prospective students who have already successfully completed a Bachelor's or equivalent degree programme with a Business Administration and Economics focus.

Aim of the studies
The aim of the Master's degree programme is the scientifically sound teaching of application-oriented business management thinking and action approaches, the promotion of an interdisciplinary, holistic, company-related approach and the ability to solve strategic business problems in an international economic context. The aim is to further develop students' professional, methodological and social skills with a view to their future career opportunities.

Content and structure of the studies
Although the content of the Master's degree programme is based on the Bachelor's in Business Administration and Economics and the Bachelor's in International Marketing offered by the Faculty of Business Administration and Economics at Hochschule Niederrhein, it is also open to graduates of comparable economics degree programmes.

You will spend the 1st and 2nd specialization semesters together with the French students at The Hochschule Niederrhein, Faculty of Business Administration and Economics in Mönchengladbach.

The degree programme prepares you optimally for taking on management positions in Franco-German companies and business-related institutions.

It has a modular structure and each module concludes with a performance assessment for which corresponding credit points (ECTS points) are awarded.

As with the Bachelor's degree programme in International Marketing, you choose the specialization courses Marketing and International Management.

You will spend the 3rd and 4th specialization semesters studying in Colmar, France at l'Université de Haute-Alsace.

There you will also choose the following specializations:

• Parcours Marketing et Ingénierie de la Franchise et des Entreprises en Réseau (MIFER)
• Parcours Marketing des Services et Design d´Experiénce client (MSDE)
• Parcours Marketing Etudes et et Offre de Marque  (METOMA)
   

In the last semester of the Master's degree program, the Master's thesis must be completed and presented in an oral examination. The master's thesis is written in combination with an internship.

After successful studies you will receive the degrees: Master of Arts (Germany) and Master Marketing et Vente parcours Marketing International.

Special features

• Joint programmes with our French partner university
• Joint start with French students at The Hochschule Niederrhein
• Semester 1 + 2 at The Hochschule Niederrhein
• Semesters 3 and 4 in Colmar, France at l'Université de Haute-Alsace
• German and French double degree: Master of Arts and Master Marketing et Vente
• Language of instruction in France: French
• Max. 10 students per academic year
• ERASMUS+ funding possible

Course of study(see illustration)

• Relevant* Bachelor's degree or equivalent with at least "good" (overall grade at least 2.5) in the case of a degree obtained abroad, at least an equivalent grade or alternatively "A" or "B" according to the ECTS grading scale
• Proven knowledge of French at level B2
• A stay abroad does NOT count as proof
• Proof of knowledge of French(Info)

* At least 60 ECTS points in business studies, 5 ECTS points in math/statistics and 5 ECTS points in economics

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