Courses

The current event dates can be found in the course catalog.

Target group
The binational Master's degree programme "International Marketing" is aimed at prospective students who have already successfully completed a Bachelor's degree programme or an equivalent degree programme with an economic orientation.

Aim of the studies
The aim of the Master's degree programme is the scientifically based teaching of application-oriented business management approaches, the promotion of an interdisciplinary, holistic approach to business and the ability to solve strategic business problems in an international economic context. In doing so, the students' professional, methodological and social competencies are to be developed in a targeted manner with a view to their future professional opportunities.

Content and structure of the programme

In terms of content, the Master's degree programme is based on the "Bachelor in Business Administration" and Bachelor "International Marketing" degree programmes offered by the Faculty of Business Administration and Economics at Hochschule Niederrhein. However, it is also open to graduates of comparable business programmes.

You will spend the 1^st and 2^nd semester together with the French students at Hochschule Niederrhein, Faculty of Business Administration and Economics in Moenchengladbach.

The degree programme optimally prepares you to take on management positions, especially in German-French companies and business-related institutions.

It has a modular structure and each module concludes with an exam for which corresponding credit points (ECTS points) are awarded.

As in the Bachelor's degree programme "International Marketing", you choose the specialisation courses Marketing as well as International Management.

You will study the 3^rd and 4^th semester in Colmar, France, at l'Université de Haute-Alsace.

There you will also choose the following specialisations:

• Parcours Marketing et Relation Client (MRC)
• Parcours Marketing Etudes et Innovation Produits (MEIP)
• Parcours Marketing et Ingénierie de la Franchise et des Entreprises en Réseau (MIFER)

In the last semester of the Master's degree programme, the Master's thesis must be written and presented in an oral examination. The master's thesis is written in combination with an internship.

After successful studies you will receive the degrees: Master of Arts (Germany) and Master Marketing et Vente parcours Marketing International.

Special features

• Joint programmes with our French partner university
• Joint start with French students at the Hochschule Niederrhein
• Semester 1 + 2 at The Hochschule Niederrhein
• Semesters 3 and 4 in Colmar, France at l'Université de Haute-Alsace
• German and French double degree: Master of Arts and Master Marketing et Vente
• Language of instruction in France: French
• max. 10 students per academic year
• The studies are sponsored by the German-French University (DFH). You will receive 300 euros per month during your stay abroad.
• ERASMUS+ funding possible

Course of studies (see figure)