Aim of the studies
The aim of the studies is to enable students to take on specialist and management tasks in national and international companies, associations, public and comparable institutions in a wide range of business management fields.
The studies impart the basic knowledge required for practical application and a broad spectrum of specialist, methodological and social skills. Graduates are able to analyze problems in business practice with the help of appropriate methods and develop implementation-oriented solution concepts with recourse to scientific findings. They acquire the ability to think in a networked way and are thus able, for example, to classify business management issues in broader corporate processes or in overarching economic and social contexts.
Content and structure of the studies
In the six-semester Bachelor's degree program, students are taught the following areas of knowledge and qualifications:
- Core business management skills (e.g. organization, marketing, foundation courses in procurement),
- subject-related skills (e.g. microeconomics, macroeconomics, commercial and labor law) and
- personnel and social skills (e.g. business languages, international competence and key qualifications).
The specialization courses include:
- Procurement Management
- marketing
- controlling
- human resources management
- International Management (English)
In addition, a large number of compulsory optional courses offer students the additional opportunity to either round off their choice of specialization in a meaningful way or to explore further Business Administration and Economics topics.
Parallel to the courses in the specializations and the compulsory optional courses, students take part in a practical phase in the sixth semester. This gives them an insight into everyday working situations. This allows them to apply the theoretical knowledge they have acquired in practical applications. At the end of the studies, the Bachelor's thesis must be completed and defended in an oral examination. The degree programme is modular, with each module concluding with an examination, for which corresponding credit points (ECTS) are awarded. (You can find a graphical representation in thisillustration.)